Will be uploaded later Essay Example | Topics and Well Written Essays - 2000 words

Will be uploaded later - Essay ExampleThis has improved the consumer research assist used by manufacturers. The article selected for analysis concerns Skagen. Skagen is a US cross-border company, which deals with accessories shuffling particularly wristwatch brand, handbags, jewellery, and other durable personal disposals. The selected article concerns Skagens endeavours of seek expansion into the UK retail market. The author of the article is Mark Lewis. Lewis posted the article in Financial Times on February 17, 2013. The reason for choosing the article is that the author highlights slender aspects that I will use to review various theories in retail development, theories of retailing, and principles of retailing.Most authors have begun focusing on retail marketing from a theory-based angle. There is no single theory which is universally acceptable or applicable. The applicability of each theory differs from one market to another. The variations are brought about by the differ ent socioeconomic conditions and the maturity level of the market. These theories basically revolve around laying emphasis on the importance of establishing a viable competitive usefulness and developing investments that are within an organizations capabilities. Varley (2005) notes that for these theories to be effectively implemented strategic plans must be set up by the retail organizations to identify market signals and opportunities that occur dynamically. The theories are environmental, cyclical, and conflictual.The article recommends that Skagens strategy of expansion should be based on quality product rather than brand exposure. In the contemporary market arena, customers have shifted bases of their purchase decision-making from price or brand popularity to specific attributes of the product that meet their requirements. Charles Darwins theory on instinctive selection or the survival for the fittest can also define this theory. Retail organizations are economic entities tha t deal